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      PRIVACY POLICY – Cookies

Table of content


We use cookies, among other things, in order to be able to offer you our products, services and websites in the desired manner. Cookies are small pieces of text information that are loaded in your browser and thus stored on your computer. Cookies can be used for different tasks. In addition, the term "cookies" is a synonym for tracking tools used on websites today. We also use the word "cookie" in this Privacy Policy as a synonym for tracking tools.

For further information on processing on our web pages, please refer to "Website/online store".

Purpose and lawful basis of processing

In order to use our cookies legally, we use a so-called cookie banner (see below for more information). The cookie banner informs you about the cookies we create and use. The categorization of the cookies used (necessary, preferential, statistical and customized) also applies to the classification of purposes and legal bases. 

Definition of categories

Necessary: These cookies are necessary to make the website usable for you and to safeguard our commercial interests. 

Preferential: These cookies enable us to store your most important preferences. These include, for example, language or region.

Statistical: These cookies collect data and help us understand how visitors interact with the site.

Customized: These cookies are used to show you relevant advertising on other websites.


We use cookies for the following purposes:


  • To increase sales
  • Session control
  • Control of the web pages, such as language settings, screen adjustments
  • Control of the cookie settings
  • Optimization of websites
  • Analysis of user behavior
  • Invoicing of services
  • Evaluations


  • UX improvements
  • Interaction with Avira
  • Recognition of users
  • Evaluations


  • Analysis of user behavior
  • Analysis of technical parameters
  • Adaptation of the offer to the user's behavior
  • Optimization of processes
  • Evaluations


  • Marketing of our offer and third-party offers
  • Provision of content from third parties, such as YouTube or Vimeo
  • Marketing
  • Connection to selected social media channels


We process data on the basis of Article 6(1)(f) GDPR, the legitimate interest. The following interests form the basis:

  • Generation and increase of revenue.
  • Providing you with a technically functioning website that is adapted to your end device and written in a language you can understand. 
  • The data protection compliant administration of cookies and, in this connection, the administration of your consent to the use of cookies, if necessary.

You have the right to object to such processing at any time for reasons arising from your particular situation. Further information can be found under Rights of data subjects

If you participate in a sales promotion of a partner company, e.g. incentives when purchasing software, decide to purchase one of our products, want to download a test or free version of our software packages, or register with us, e.g. to manage your user data, the processing of cookies in these cases is also based on the legal basis of the initiation or fulfillment of the contract (Article 6(1)(b) GDPR). These cookies are then also listed in the "Necessary" category.

Google Analytics

We aim to ensure customer satisfaction to safeguard our commercial interests. To achieve this, we analyze what impacts considerations such as the design, layout, copy, product pricing, possible bundles, and various forms of advertising have on group behavior. We measure which and how many downloads were initiated as well as which and how many buying decisions were made, and whether regional differences exist. To achieve our goals, we use Google Analytics only under "Necessary"

  • To analyze session impressions — in other words, which pages were accessed when our website was visited. In this respect we are not interested in the individual visitor, but in the behavior of the group.
  • For A/B testing; this is a test method for evaluating two variants of a website, in which the original version is tested against a slightly modified version. 

In this context, Google acts as a processor. We have entered into a contract with Google for this purpose. The settings within Google Analytics are configured for maximum security and minimal data use. This means:

  • The anonymizeIP function is enabled — this deletes the last octet (group of numbers) of an IP address. This makes it impossible to identify a user.
  • The User-ID feature is disabled — no user IDs are assigned.
  • Product Linking is disabled — no other Google products, accounts, or services are linked to the data.
  • Data sharing settings are disabled — general sharing of data with Google is prevented.
  • Data are only stored per session. The cookies in question become invalid after 30 minutes.

If you would like to prevent your data from being processed in this way, you can install this browser add-on to opt-out from Google Analytics. You can do so at any time, without needing to justify your decision.

ProviderGoogle Ireland Ltd., Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Legal basisArticle 6(1)(f) GDPR (legitimate interest) — the legitimate interest pursued by us is to safeguard our commercial interests
Service provider's privacy policy


Preferential, statistical, customized

We process this data on the basis of your consent in accordance with Article 6(1)(a) GDPR, which you can grant us via our cookie banner.

This consent is voluntary and can be revoked by you at any time with future effect. You declare the revocation of your consent by calling up the cookie banner again (see below) and changing the settings according to your preferences.

Further information on the Right of withdrawal can be found under Rights of data subjects


We use a tool from Cybo A/S, Copenhagen, Denmark to control the use of cookies on our websites. Further information on data protection can be found at

How it works

You can call up the cookie banner again here and change the settings.


We regularly scan our websites with Cookiebot and divide the cookies used into the four different categories mentioned above.

You can use the cookie banner to select your preferences with regard to the use of cookies, i.e. according to your preferences, by ticking the box you give your consent that we may create and use cookies from the corresponding category. This applies with the exception of the "Necessary" category, as these cookies are indispensable for the proper functioning of the website and are activated automatically. Furthermore, you have the option of finding out about the individual cookies per category. You will also find this overview below in this Privacy Policy.

Once you have provided us with your consent, the key and consent status will be stored in a cookie ("CookieConsent") so that the site can automatically read and follow your consent in all subsequent page requests and future end-user sessions for up to 12 months. The key is used to prove consent and for an option to check whether the consent status stored in your browser is unchanged compared to the original consent submitted to Cybot.

The following data is automatically logged by our order processor Cybo A/S:

  • The end user's IP number in anonymized form (the last three digits are set to "0")
  • Date and time consent was given
  • User agent of the end user's browser
  • The URL from which the consent was sent
  • An anonymous, random and encrypted key
  • The consent status of the end user that serves as evidence of consent.

As a result, the settings always work per browser and device. If you access our web pages with another browser or device, the settings made there may apply. These may therefore also deviate from your expectations.

If you delete the browser history and/or cookies, the settings made are also affected. This means that the next time you visit our website, you will again be shown our cookie banner and will have to make the settings again.

Basic settings

In the basic settings, we only load cookies from the "Necessary" category in your browser. Besides our own cookies, these are cookies according to the following table. Further information on the data controller can be found under the link in the corresponding entry in the table.




Changes to this Privacy Policy

This cookie information is revised at irregular intervals.

The information on the cookies we use is automatically updated by our service provider at set intervals.

Version: 08.19.2020

Important: Your current Windows version is outdated and no longer supported.
For your security, we recommend switching to Windows 10 before downloading Avira software.
Update your Windows version here.
Wichtig: Ihre Windows-Version ist veraltet und wird nicht mehr unterstützt.
Zu Ihrer Sicherheit empfehlen wir Ihnen den Wechsel zu Windows 10 vor dem Download unserer Software.
Hier können Sie Ihr Windows aktualisieren.
Important: Votre version actuelle de Windows est obsolète et n’est plus prise en charge.
Pour votre sécurité, nous vous conseillons de passer à Windows 10 avant de télécharger le logiciel Avira.
Mettez à jour votre version de Windows ici.
Importante: Tu versión actual de Windows está desactualizada y ya no es compatible.
Por tu seguridad, te recomendamos que instales Windows 10 antes de descargar la solución de Avira.
Actualiza aquí tu versión de Windows.
Importante: La tua attuale versione di Windows è obsoleta e non è più supportata.
Per la tua sicurezza, ti consigliamo di passare a Windows 10 prima di scaricare i software Avira.
Aggiorna la tua versione di Windows qui.
Importante: Sua versão atual do Windows está desatualizada e não tem mais suporte.
Para sua segurança, recomendamos que troque para o Windows 10 antes de baixar o software da Avira.
Atualize sua versão do Windows aqui.
Важно: ваша версия Windows устарела и больше не поддерживается.
Из соображений безопасности перед загрузкой ПО Avira мы рекомендуем перейти на Windows 10.
Обновить Windows вы можете здесь.
Belangrijk: Uw huidige versie van Windows is verouderd en wordt niet meer ondersteund.
Voor uw veiligheid adviseren wij u om over te stappen op Windows 10 voordat u de Avira-software downloadt.
Update uw Windows-versie hier.
Önemli: Kullanmakta olduğunuz Windows sürümü eski ve artık desteklenmiyor.
Güvenliğiniz için Avira yazılımını indirmeden önce Windows 10 sürümüne yükseltmenizi öneririz.
Windows sürümünü buradan güncelleyin.
重要 : 現在お使いの Windows バージョンは古いため、サポートされなくなりました。
安全のため、Avira ソフトウェアをダウンロードする前に Windows 10 に切り替えることをお勧めします。
こちらより Windows バージョンをアップデートしてください
重要信息 : 您当前的 Windows 版本已过时,并且不再受支持。
为了安全起见,我们建议您在下载 Avira 软件之前切换到 Windows 10。
在此升级您的 Windows 版本
重要資訊 : 您當前的 Windows 版本已過時,並且不再受支援。
為了安全起見,我們建議您在下載 Avira 軟體之前切換到 Windows 10。
在此升級您的 Windows 版本