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< BackTuesday, September 17, 2019

Avira® and TP-Link® Join Forces to Offer Wi-Fi Routers with IoT Security for the Smart Home

Avira is partnering with TP-Link® to protect smart home users from IoT threats with Wi-Fi routers powered by Avira SafeThings.

Tettnang, Germany, September 17 2019 – Avira is partnering with TP-Link®, a leading global provider of consumer and business networking products to protect smart home users from internet threats. Avira SafeThings®, a security solution embedded in the router, will transform TP-Link’s Wi-Fi routers into home protectors.

“As a leading brand in the networking field for over 20 years, we attach great importance to the networking experience and cybersecurity. In recent years, since IoT (Internet of Things) devices are becoming increasingly popular, the router stands in an optimum position to keep IoT devices safe. It is a privilege for us to cooperate with Avira, a top-notch software company that excels in IoT security, to make customers’ homes better and safer.” said Pingji Li, VP & GM of TP-Link Networking BU.

“The router is the best place to enhance security and privacy for the modern connected home. Controlling what devices are able to do, with whom, and what they communicate is essential to taking back control,” said Travis Witteveen, CEO at Avira. “Partnering with TP-Link is a major milestone in our customer promise, protecting people in the digital world. Together we will deliver IoT security globally to billions of users. Making the world a safer place.”

Watch out for the wave

A flood of smart devices has made its way into our homes and lives, and it is only going to increase. The number of smart devices used in the home is soaring. According to experts, it will jump from 7.0 billion in 2018 to an expected 21.5 billion by 2025*. This number includes connected devices such as laptops, desktop computers, smartphones, and tablets as well as devices that users might not see as potential risks to their privacy like smart TVs, baby monitors, wearables, and smart thermostats.

The smart risks are mounting

Demand for connected devices and the addition of smart functions into everyday devices has exploded in recent years. But there are some basic considerations that have been neglected. Many devices come with hard-wired or difficult-to-change passwords and opaque update policies which limits their security. Also, poor user privacy poses a problem. Smart devices can send a huge amount of data – often unencrypted – about the physical and online life of customers. It’s often unclear just what that smart device is doing, with whom it is exchanging data, and whether this personal data is going way beyond the needed functionality of the particular device. Users should be mindful of the risks, i.e. vulnerable smart thermostats can tell burglars if the family is away from home, cybercriminals can access the video stream of a baby monitor, and smart TVs can harvest significant amounts of user data which they then share with advertisers. 

A safer tomorrow for the smart home

TP-Link is teaming up with Avira to ensure comprehensive protection for all internet connected devices in the home, including smart TVs, smart thermostats and all the other IoT devices connected to the home network that cannot usually run security software.

Powered by Avira SafeThings, select TP-Link Wi-Fi routers will include a complete home network security solution with privacy features, malware and DDoS protection, and more. Avira SafeThings uses artificial intelligence and machine learning to detect anomalies in the behavior of smart devices, intercepting cyberattacks, unauthorized remote access, malware, and other threats. A mobile application gives users visibility over all connected devices, and helps keep them secure.

TP-Link and Avira will work continuously to enhance the security of the Wi-Fi routers. The joint initiative creates an opportunity for service providers worldwide to add new cybersecurity value-added services to their portfolio, secure their infrastructure and increase customer loyalty.


About TP-Link

Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories involved in all aspects of everyday life. The company is consistently ranked by analyst firm IDC as the No. 1 provider of WLAN and broadband CPE devices, supplying distribution to more than 170 countries and regions, and serving billions of people worldwide.

With a proven heritage of stability, performance and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.

Important: Your current Windows version is outdated and no longer supported.
For your security, we recommend switching to Windows 10 before downloading Avira software.
Update your Windows version here.
Wichtig: Ihre Windows-Version ist veraltet und wird nicht mehr unterstützt.
Zu Ihrer Sicherheit empfehlen wir Ihnen den Wechsel zu Windows 10 vor dem Download unserer Software.
Hier können Sie Ihr Windows aktualisieren.
Important: Votre version actuelle de Windows est obsolète et n’est plus prise en charge.
Pour votre sécurité, nous vous conseillons de passer à Windows 10 avant de télécharger le logiciel Avira.
Mettez à jour votre version de Windows ici.
Importante: Tu versión actual de Windows está desactualizada y ya no es compatible.
Por tu seguridad, te recomendamos que instales Windows 10 antes de descargar la solución de Avira.
Actualiza aquí tu versión de Windows.
Importante: La tua attuale versione di Windows è obsoleta e non è più supportata.
Per la tua sicurezza, ti consigliamo di passare a Windows 10 prima di scaricare i software Avira.
Aggiorna la tua versione di Windows qui.
Importante: Sua versão atual do Windows está desatualizada e não tem mais suporte.
Para sua segurança, recomendamos que troque para o Windows 10 antes de baixar o software da Avira.
Atualize sua versão do Windows aqui.
Важно: ваша версия Windows устарела и больше не поддерживается.
Из соображений безопасности перед загрузкой ПО Avira мы рекомендуем перейти на Windows 10.
Обновить Windows вы можете здесь.
Belangrijk: Uw huidige versie van Windows is verouderd en wordt niet meer ondersteund.
Voor uw veiligheid adviseren wij u om over te stappen op Windows 10 voordat u de Avira-software downloadt.
Update uw Windows-versie hier.
Önemli: Kullanmakta olduğunuz Windows sürümü eski ve artık desteklenmiyor.
Güvenliğiniz için Avira yazılımını indirmeden önce Windows 10 sürümüne yükseltmenizi öneririz.
Windows sürümünü buradan güncelleyin.
重要 : 現在お使いの Windows バージョンは古いため、サポートされなくなりました。
安全のため、Avira ソフトウェアをダウンロードする前に Windows 10 に切り替えることをお勧めします。
こちらより Windows バージョンをアップデートしてください
重要信息 : 您当前的 Windows 版本已过时,并且不再受支持。
为了安全起见,我们建议您在下载 Avira 软件之前切换到 Windows 10。
在此升级您的 Windows 版本
重要資訊 : 您當前的 Windows 版本已過時,並且不再受支援。
為了安全起見,我們建議您在下載 Avira 軟體之前切換到 Windows 10。
在此升級您的 Windows 版本