< Вернутьсячетверг, 6 декабря 2012 г.

Consumers Becoming Savvy About Online Shopping Safety According to Avira Survey

Security expert Avira announced today the results of its latest research survey.

Most Are Aware of Fraud, But Feel Empowered to Take Calculated Risk

Tettnang, Germany --- December 7, 2012– Security expert Avira announced today the results of its latest research survey. With holiday shopping in full swing, Avira wanted to know if concerns about online shopping safety were increasing or subsiding. So Avira re-ran a set of survey questions from 2011 to compare year-over-year results.

The conclusions? Consumer attitudes toward online fraud and shopping risk have changed significantly in two areas:
- Nearly everyone is now aware that online fraud can and does happen
- Reactionary fear of online shopping has now morphed into a sober, calculated risk

The largest change in survey results between 2011 and 2012 was a 23 percent increase in the number of people who feel comfortable shopping online so long as the payment system is secure. The next largest change was a 10 percent decrease in the number of people who deny that there is much fraud going on – more than 95 percent now realize that online fraud is a reality.

“Consumers have largely embraced online and mobile shopping, and the stereotypical Luddite who refuses to shop online at all hardly exists anymore,“ said Travis Witteveen, COO of Avira. “What we are seeing this year is an educated consumer who is aware that online fraud can happen, but they are careful about which sites they shop and they look for evidence of secure payment features. They are willing to take a calculated and controlled risk.“

The survey question and multiple-choice answers were presented randomly to Avira’s website visitors during July of 2011 and again during September of 2012:

Q:  Do you feel secure while shopping online?

A: (ranked by size of year-over-year change20112012change
I am fine as long as the method of paying and the financial transactions are always secure15.65%38.71%+23.06
I feel secure – fraud with online shopping doesn’t happen often14.36%4.39%-9.97
Due to security concerns, I do not shop online18.85%11.76%-7.09
I shop online, but I always fear that my personal data is going to get into the wrong hands28.62%23.20%-5.42
I trust only well known shops or brands like Amazon or iTunes22.51%21.94%-0.57

n = 638 respondents with a margin of error of +/- 3.8 percent

Media Contacts:

USA:
Rocket Science PR, for Avira
Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925 354 7444
Email: rich@rocketscience.com

Europe:
Flutlicht GmbH, for Avira
Veit Kollera
Tel: +49-911-47495-17
Fax: +49-911-47495-55
Mobile: +49-170-2252603
Email: v.kollera@flutlicht.biz


Important: Your current Windows version is outdated and no longer supported.
For your security, we recommend switching to Windows 10 before downloading Avira software.
Update your Windows version here.
Wichtig: Ihre Windows-Version ist veraltet und wird nicht mehr unterstützt.
Zu Ihrer Sicherheit empfehlen wir Ihnen den Wechsel zu Windows 10 vor dem Download unserer Software.
Hier können Sie Ihr Windows aktualisieren.
Important: Votre version actuelle de Windows est obsolète et n’est plus prise en charge.
Pour votre sécurité, nous vous conseillons de passer à Windows 10 avant de télécharger le logiciel Avira.
Mettez à jour votre version de Windows ici.
Importante: Tu versión actual de Windows está desactualizada y ya no es compatible.
Por tu seguridad, te recomendamos que instales Windows 10 antes de descargar la solución de Avira.
Actualiza aquí tu versión de Windows.
Importante: La tua attuale versione di Windows è obsoleta e non è più supportata.
Per la tua sicurezza, ti consigliamo di passare a Windows 10 prima di scaricare i software Avira.
Aggiorna la tua versione di Windows qui.
Importante: Sua versão atual do Windows está desatualizada e não tem mais suporte.
Para sua segurança, recomendamos que troque para o Windows 10 antes de baixar o software da Avira.
Atualize sua versão do Windows aqui.
Важно: ваша версия Windows устарела и больше не поддерживается.
Из соображений безопасности перед загрузкой ПО Avira мы рекомендуем перейти на Windows 10.
Обновить Windows вы можете здесь.
Belangrijk: Uw huidige versie van Windows is verouderd en wordt niet meer ondersteund.
Voor uw veiligheid adviseren wij u om over te stappen op Windows 10 voordat u de Avira-software downloadt.
Update uw Windows-versie hier.
Önemli: Kullanmakta olduğunuz Windows sürümü eski ve artık desteklenmiyor.
Güvenliğiniz için Avira yazılımını indirmeden önce Windows 10 sürümüne yükseltmenizi öneririz.
Windows sürümünü buradan güncelleyin.
重要 : 現在お使いの Windows バージョンは古いため、サポートされなくなりました。
安全のため、Avira ソフトウェアをダウンロードする前に Windows 10 に切り替えることをお勧めします。
こちらより Windows バージョンをアップデートしてください
重要信息 : 您当前的 Windows 版本已过时,并且不再受支持。
为了安全起见,我们建议您在下载 Avira 软件之前切换到 Windows 10。
在此升级您的 Windows 版本
重要資訊 : 您當前的 Windows 版本已過時,並且不再受支援。
為了安全起見,我們建議您在下載 Avira 軟體之前切換到 Windows 10。
在此升級您的 Windows 版本
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