jeudi 6 décembre 2012

Consumers Becoming Savvy About Online Shopping Safety According to Avira Survey

Most Are Aware of Fraud, But Feel Empowered to Take Calculated Risk

Tettnang, Germany --- December 7, 2012– Security expert Avira announced today the results of its latest research survey. With holiday shopping in full swing, Avira wanted to know if concerns about online shopping safety were increasing or subsiding. So Avira re-ran a set of survey questions from 2011 to compare year-over-year results.

The conclusions? Consumer attitudes toward online fraud and shopping risk have changed significantly in two areas:
- Nearly everyone is now aware that online fraud can and does happen
- Reactionary fear of online shopping has now morphed into a sober, calculated risk

The largest change in survey results between 2011 and 2012 was a 23 percent increase in the number of people who feel comfortable shopping online so long as the payment system is secure. The next largest change was a 10 percent decrease in the number of people who deny that there is much fraud going on – more than 95 percent now realize that online fraud is a reality.

“Consumers have largely embraced online and mobile shopping, and the stereotypical Luddite who refuses to shop online at all hardly exists anymore,“ said Travis Witteveen, COO of Avira. “What we are seeing this year is an educated consumer who is aware that online fraud can happen, but they are careful about which sites they shop and they look for evidence of secure payment features. They are willing to take a calculated and controlled risk.“

The survey question and multiple-choice answers were presented randomly to Avira’s website visitors during July of 2011 and again during September of 2012:

Q:  Do you feel secure while shopping online?

A: (ranked by size of year-over-year change 2011 2012 change
I am fine as long as the method of paying and the financial transactions are always secure 15.65% 38.71% +23.06
I feel secure – fraud with online shopping doesn’t happen often 14.36% 4.39% -9.97
Due to security concerns, I do not shop online 18.85% 11.76% -7.09
I shop online, but I always fear that my personal data is going to get into the wrong hands 28.62% 23.20% -5.42
I trust only well known shops or brands like Amazon or iTunes 22.51% 21.94% -0.57

n = 638 respondents with a margin of error of +/- 3.8 percent

Media Contacts:

USA:
Rocket Science PR, for Avira
Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925 354 7444
Email: rich@rocketscience.com

Europe:
Flutlicht GmbH, for Avira
Veit Kollera
Tel: +49-911-47495-17
Fax: +49-911-47495-55
Mobile: +49-170-2252603
Email: v.kollera@flutlicht.biz

A propos d’Avira

Avira protège les individus dans un monde connecté, en permettant à tout un chacun de gérer, de sécuriser et d'améliorer sa vie numérique. Avira regroupe ainsi sous son parapluie toute une gamme d'applications de sécurité et de performance pour Windows, Android, Mac, et iOS. À ceci s'ajoutent des partenariats OEM qui élargissent la portée de ses technologies de protection. Les solutions de sécurité Avira se retrouvent systématiquement en tête des tests indépendants en matière de détection, performance et convivialité. Aux mains de la même famille depuis des générations et employant 500 personnes, le siège d'Avira est situé en bordure du lac de Constance à Tettnang en Allemagne, et l'entreprise est représentée par son réseau de filiales à Munich, Bucarest, Pékin et dans la Silicon Valley. Une partie des ventes des produits Avira est reversée à la Fondation Auerbach qui finance des projets éducatifs et aide les enfants et familles dans le besoin. Pour plus d’informations, rendez-vous sur www.avira.com.