Consumers Becoming Savvy About Online Shopping Safety According to Avira Survey
Most Are Aware of Fraud, But Feel Empowered to Take Calculated Risk
Tettnang, Germany --- December 7, 2012– Security expert Avira announced today the results of its latest research survey. With holiday shopping in full swing, Avira wanted to know if concerns about online shopping safety were increasing or subsiding. So Avira re-ran a set of survey questions from 2011 to compare year-over-year results.
The conclusions? Consumer attitudes toward online fraud and shopping risk have changed significantly in two areas:
- Nearly everyone is now aware that online fraud can and does happen
- Reactionary fear of online shopping has now morphed into a sober, calculated risk
The largest change in survey results between 2011 and 2012 was a 23 percent increase in the number of people who feel comfortable shopping online so long as the payment system is secure. The next largest change was a 10 percent decrease in the number of people who deny that there is much fraud going on – more than 95 percent now realize that online fraud is a reality.
“Consumers have largely embraced online and mobile shopping, and the stereotypical Luddite who refuses to shop online at all hardly exists anymore,“ said Travis Witteveen, COO of Avira. “What we are seeing this year is an educated consumer who is aware that online fraud can happen, but they are careful about which sites they shop and they look for evidence of secure payment features. They are willing to take a calculated and controlled risk.“
The survey question and multiple-choice answers were presented randomly to Avira’s website visitors during July of 2011 and again during September of 2012:
Q: Do you feel secure while shopping online?
|A: (ranked by size of year-over-year change||2011||2012||change|
|I am fine as long as the method of paying and the financial transactions are always secure||15.65%||38.71%||+23.06|
|I feel secure – fraud with online shopping doesn’t happen often||14.36%||4.39%||-9.97|
|Due to security concerns, I do not shop online||18.85%||11.76%||-7.09|
|I shop online, but I always fear that my personal data is going to get into the wrong hands||28.62%||23.20%||-5.42|
|I trust only well known shops or brands like Amazon or iTunes||22.51%||21.94%||-0.57|
n = 638 respondents with a margin of error of +/- 3.8 percent
Rocket Science PR, for Avira
Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925 354 7444
Flutlicht GmbH, for Avira
Acerca de Avira
Avira quiere que sus clientes “vivan libres” de spyware, phishing, virus y otras amenazas localizadas en internet. La empresa fue fundada hace 25 años con la promesa de Tjark Auerbach de "crear software que haga cosas buenas para mis amigos y familiares". Ahora, más de 100 millones de consumidores y pequeñas empresas confían en la experiencia en seguridad de Avira y su galardonado software antivirus, lo que convierte a la empresa en la segunda en importancia en cuota de mercado a nivel global. Avira proporciona seguridad informática para ordenadores, smartphones, servidores y redes, ofrecida como software o servicios situados en la nube.
Además de proteger en mundo en línea, el director ejecutivo de Avira promueve el bienestar en el mundo sin conexión a través de la Fundación Auerbach, que apoya proyectos de beneficencia y sociales. La filosofía de la fundación es ayudar a que la gente se ayude a sí misma.