< BackTuesday, December 6, 2016

Avira Browser Safety plugin gets upgraded for the human touch

Upgraded browser plugin makes it simpler to stay away from intrusive and malicious online actors

Upgraded browser plugin makes it simpler to stay away from intrusive and malicious online actors

Tettnang, 6. December 2016 – The latest upgrade of the Avira Browser Safety plugin for Google Chrome and Mozilla Firefox brings users a more visually intuitive package and a better ease of use to stop malicious websites and intrusive trackers before they can damage users’ privacy and device safety.

The free Avira Browser Safety (ABS) browser plugin prevents users from going to malicious websites, stops suspect downloads of Potentially Unwanted Apps, and manages or blocks website trackers. It is backed by the real-time experiences of millions of Avira users worldwide and the company’s own AI-driven analysis of malware and their distribution sites. This insight is used by Avira to build the ever-evolving ABS blacklist of invasive trackers and infected and malicious sites to protect the user’s online privacy and safety.

“From the user perspective, it doesn’t matter if they are visiting a legitimate site that has been infected or have been directed to a phishing site, the results can be the same”, said Alexander Vukcevic, head of the Avira Virus Lab. “By protecting people from actively going to infected sites, Avira Browser Safety is a natural complement to a user’s antivirus.”

New visual appearance for a better ease of use

The new visual appearance of Avira Browser Safety is designed to keep users better informed and connected, helping them understand risks without interfering in their online activities. The ABS alerts now come as a pull down from the extension icon in the notification bar; helping users interact with ABS as needed, without covering up the visited website. Visually, each safe site and search result is now marked with a red shield, giving a clear and nonintrusive message to users that the visited site has been checked by Avira.

Keep an eye on trackers

With thousands of trackers following a user’s every online move, people have the right to decide what information about themselves is being collected – and to control this process. The upgraded Avira Browser Safety interface makes it easier to monitor the trackers and see their status. Each blocked tracker is shown with a green closed eye, indicating that the user’s privacy is protected. Unblocked trackers are shown with a red open eye, alerting users that someone is watching their online activity. While ABS blocks all trackers by default, users can choose to unblock certain trackers if they want to. This can be on an individual level for selected sites or at a global level for all visited websites.

Safeguarding online activities is an ongoing process, especially when it comes to categorizing trackers and PUA. For this reason, the upgraded ABS includes links which explain the security and privacy benefits along with recommendations on how to use the plugin more effectively.

Five points to remember

Avira Browser Safety does five major activities to increase user online security and privacy:

·         Prevents users from going to malicious websites by comparing the sites which are about to be visited with an ever-changing blacklist of places known for distributing malware, spam, phishing activities, and Potentially Unwanted Apps (PUA).

·         Blocks unsafe iframe content in visited webpages from downloading to the user’s computer.

·         Stops suspect PUA downloads, preventing the accidental downloading of unwanted and hard-to-remove applications.

·         Manages or blocks website trackers, letting the user decide what trackers – if any – can follow their online activities.

·         Scans the results from major search engines and informs the user if it is safe to click – or not – on a search result.

Availability, System Requirements

Avira Browser Safety is available for Google Chrome and Mozilla Firefox. The upgraded version can be downloaded at Avira.com.