Monday, August 15, 2011

Consumers Play it Safe When Posting Vacation Pictures Online

Avira Security Web Survey Finds 64% Don’t Use Social Networks to Post Vacation Memories Online

Tettnang, August 15, 2011 – A vast majority of computer users do not post vacation memories via social networks, according to a recent survey by IT security expert Avira. During a June 2011 survey of its customers, overwhelmingly 64 percent of respondents either don’t use social networks in any form to publish vacation information (44%), or they make a conscious decision not to post any vacation pictures or other information on social networks (20.7%). Twenty-two percent of those surveyed share vacation information only with their closest friends, while 13 percent of respondents post all types of information and make it available to everyone.

The vacation information survey was presented to Avira’s website visitors during June, 2011:

Summer time is vacation time. Do you share your vacation memories via social networks?

  • 44% – No, I don’t use social networks.
  • 20.7% – No. Where and when I am on vacation has no place on any social network.
  • 22.2% – Yes, but I only share selected content with only with my closest friends.
  • 13.1% – Yes, of course I do. Everything from preparation to the vacation itself including lots of photos and maybe a movie.

2,559 respondents with a margin of error of +/- 1.94 percent.

“The battle for information privacy is an ongoing concern, so it is refreshing to see that most of those who responded to our vacation information survey are wise enough not to give out information too liberally about when they are away from their homes or where they’re going,” said Travis Witteveen, COO Market & Operations from Avira. “We know that the bad guys troll the Web for personal information which can be exploited, so it’s a good policy to just say ‘no’ to providing too much personal information on social networking sites.”

About Avira

Avira protects people in the connected world – enabling everyone to manage, secure, and improve their digital lives. The Avira umbrella covers a portfolio of security and performance applications for Windows, Android, Mac, and iOS. In addition, the reach of our protective technologies extends through OEM partnerships. Our security solutions consistently achieve best-in-class results in independent tests for detection, performance, and usability. Avira is a privately-owned company that employs 500 people. Its headquarters are near Lake Constance, in Tettnang, Germany, and the company has additional offices in Romania, India, Singapore, China, Japan & the United States. A portion of Avira's sales support the Auerbach Foundation, which assists education, children, and families in need. For more information about Avira visit