Thursday, September 22, 2011

Consumers Still Have Concerns About Online Shopping Safety According to Avira Survey

Almost 20% Still Do Not Shop Online Because of Security Concerns; Almost 30% Shop Online But Worry, and 22% Shop Only On Well-Known Sites

Tettnang, Germany --- September 22, 2011 – An overwhelming majority – 70 percent – of consumers either don’t shop online or do so with concerns about their safety while navigating the Internet according to the most recent survey of computer users from IT security expert Avira. During a July 2011 survey of Avira users, just 30 percent of respondents felt secure enough to be worry free as they shop online.

The online shopping survey was presented to Avira’s website visitors during July, 2011 with the question:

Do you feel secure while shopping online?

  • 28.62% - I shop online, but I always fear that my personal data is going to get into the wrong hands.
  • 22.51% - I trust only well known shops or brands like Amazon or iTunes.
  • 18.85% - Due to security concerns, I do not shop online.
  • 15.65% - I am fine as long as the method of paying and the financial transactions are always secure.
  • 14.36% - I feel secure - fraud with online shopping doesn't happen very often.

- 2,945 respondents with a margin of error of +/- 1.81 percent.

“Because of the continued data breaches, phishing attacks, and security vulnerabilities, that get reported on almost every day, consumers have every right to not feel 100 percent safe while they shop online,” said Sorin Mustaca, data security expert from Avira. “I recommend that consumers watch for a few things in order to not become a victim of the online fraudsters:

  • Always check that the connection to the online store where the payment is done is secured. This can be observed first if the URL is starting with “https” and second if a small lock is present in the top left corner of the browser in the URL field (in Chrome) or the name of the website is written in a colored rectangle(in Firefox,IE). If the web browser gives any warnings about the security certificate of the website, then do not proceed to purchase anything from that website.
  • If you don’t know the website you plan to buy from, always check its reputation first. Search for comments from other users about that website. Searching for “<website> reputation” usually gives good and relevant results.
  • Give your financial details like credit card data only if the website is properly secured and its reputation is good.
  • Try to choose payment methods which don’t require payment upfront. If PayPal is an option, choose that whenever possible. Otherwise, if you’ve ensured the safety of the website you’re on and you feel good about its reputation, then pay with a credit card.
  • Always double check your bank accounts to make sure the amount you spent is the amount that was charged. If there is a discrepancy, contact the website where you made the purchase.”

About Avira

More than 100 million consumers and small businesses depend upon Avira’s security expertise and award-winning antivirus software, making the company the number-two market share leader globally. Avira is ranked #1 in technology innovation according to ABI Research; recommended by Consumer Reports for its free antivirus software; cited by OPSWAT as the #1 fastest-growing antivirus vendor in 2012 and the #2 largest vendor worldwide in 2011; and has received a nearly unbroken string of Virus Bulletin VB100 awards for the past decade.

Avira provides IT-security protection to computers, smartphones, servers and networks, delivered as both software and cloud-based services. Visit