Monday, November 17, 2008

Market entry: Avira goes to Denmark

German IT security experts concludes distribution agreement with Liga LinDist

Tettnang/Copenhagen, 17 November 2008 – Avira focuses on its course of expansion and intensifies its dedication in Europe. The producer of the virus protection product line Avira AntiVir has got on board Liga LinDist to open up the the Nordic business customer market. The reseller distributes the anti-malware solution for businesses and public institutions exclusively in Denmark.

Liga has maintained its growth for the last ten years on the Danish market and has established its reputation in the Linux area. The distributor currently has all relevant VARs of the country under contract. Liga provides the perfect mix for resellers since it has extended its portfolio with the virus protection of Avira and it has the intention to enter the market with best-of-breed producers. “Avira has over twenty years of experience and counts to the pioneers in this sector, especially in Linux. Independent tests confirm time and again the quality of its solutions – this provides confidence and a guaranteed future”, explains Bjarke Alling, CEO at Liga. “The determining factor for us to go for Avira was that the solutions all operate on different platforms. We are specialized in the Linux environment, but very often have customers with a heterogeneous infrastructure. Here we can perfectly implement Avira and the user remains flexible even after installation. Even if he changes the operating system he can still keep its proven virus protection of Avira.”

Besides programs for single-users, the manufacturer also provides professional solutions for cross-system protection with networks on different levels. Here we include products for workstations, file server, mail server and Web server. Gateway computers as well as desktop PCs can be administered from a central point through a central management console. Administration products, security programs for mobile devices as well as pocket PCs under Windows Mobile and smartphones under Symbian top off the portfolio of Avira.

“The Danish market shows many parallels to the German one: In Denmark virus protection is among the commodity products. Thus, growth is mainly possible at the expense of the competition”, knows Rainer Witzgall, Executive Vice President at Avira. “Many businesses and public institutions intentionally focus on a multi-vendor-strategy to benefit from the Linux and Windows advantages. For these heterogeneous environments we see an enormous potential thanks to our market-leading detection performance of malware. With Liga we have a renowned on-site partner that supplements our software AntiVir with good services he will systematically establish in its clientele.”

About Liga LinDist

Liga ApS is a Nordic distributor of open software and IT solutions, located in Copenhagen, Denmark. Focusing on products, education and knowledge, Liga distributes open IT products through the traditional IT channel and through hundreds of resellers in the Nordic Region.

About Avira

Avira protects people in the connected world – enabling everyone to manage, secure, and improve their digital lives. The Avira umbrella covers a portfolio of security and performance applications for Windows, Android, Mac, and iOS. In addition, the reach of our protective technologies extends through OEM partnerships. Our security solutions consistently achieve best-in-class results in independent tests for detection, performance, and usability. Avira is a privately-owned company that employs 500 people. Its headquarters are near Lake Constance, in Tettnang, Germany, and the company has additional offices in Romania, India, Singapore, China, Japan & the United States. A portion of Avira's sales support the Auerbach Foundation, which assists education, children, and families in need. For more information about Avira visit