Tuesday, April 4, 2017

Avira goes Prime time with its new all-in-one premium subscription service

Tettnang, Germany, April, 4, 2017 – Avira has launched Avira Prime, the industry’s first all-in-one subscription service that provides individuals and households with convenient, no-obligation coverage for all of their online security, privacy, and performance needs.

The Prime range of solutions cover the major operating systems for today’s growing portfolios of online devices, whether they run on Windows, Mac, iOS, or Android. With a simple subscription, Prime members get convenient, one-click access to all of Avira’s premium security and privacy solutions such as the award-winning Avira Antivirus Pro, Phantom VPN for online privacy, System Speedup Pro, and more.

Avira Prime Launch

100% convenience

Prime is for people that have a growing collection of online devices, know that they need to protect their privacy and security, but dislike contracts that tie them down, whether this is for accommodation, their automobile, or their phone. “Life changes rapidly, and potential Prime members place a high value on convenience and freedom in their life decisions,” said Travis Witteveen, Avira’s CEO. “Our key requirement as we developed Prime was to make Avira’s premium services more easily available with less commitment – regardless of how many devices the user had, the type of device, or the operating system.” 

The needs – and the threats – are growing

The launch of Prime comes as the number of devices and threats against them are growing fast. In the United States, the number of devices and connections per capita is expected to climb by an annual rate of 11.7% to 10.9 by 2018. Growth in Europe is not far behind, with the number expected to increase by 10.9% to 6.52 devices according to data from the Cisco VNI Service Adoption Forecast.

On the threat side, a rolling six-month report from the Avira Virus Lab shows a 132.3% increase in the number of threat detections over the period. Just by volume, the increase was led by traditional Trojan malware, up 146.8%, with ransomware instances growing by 22.4%. While phishing attacks look virtually unchanged, creeping upwards by 1.6%, the growing number and accuracy of closely targeted attacks make them a more dangerous threat.

“With the fast growth in the numbers of connected devices, there are simply more places where a user can be attacked – and this is happening as cyber-criminals diversify their attack portfolios,” said Alexander Vukcevic, Director Avira Virus Lab.  

From selling apps to Security-as-a-service

The growing number of devices shows the shortcomings in the industry focus on selling individual security products. Avira is the first company to group its products together into an all-inclusive subscription service package. “With Avira Prime, we are moving towards a security-as-a-service model and away from the current industry practice of selling bits and pieces. The individual product approach has worked in the past where people had only one or two devices in the household, but has major shortcomings as people keep adding devices to their technology portfolios,” said Travis Witteveen, Avira’s CEO.

Three pillars for comprehensive security

Prime covers the main three major security needs of protection, privacy, and performance for the inter-connected, always-on life:

·         Protection – Security both online and off.

Prime provides users with a full range of security against online threats, new ransomware variants, and the latest zero-day attacks. In addition to Antivirus Pro blocking out incoming malware, Avira’s security apps for Android also enable users to secure devices – and their data – from theft.

·         Privacy – Covering tracks everywhere

Prime members can enhance their online privacy and security with Phantom VPN. Phantom wraps online communication in an encrypted envelope, securing it against Man-in-the-middle attacks throughout the transmission chain. Phantom VPN is also available in all four operating systems, enabling users to easily move between their home laptop or a smartphone on the go.

·         Performance - Getting there faster

Prime helps users keep their devices in shape and up to speed. Members get unlimited access to System Speedup Pro for Windows devices and the Avira Optimizer for Android, enabling them to easily remove old and unused apps, free up memory capacity, and protect against privacy risks.  

Making it easy by design

With Avira Prime, members get unlimited access to all current premium products – and all new apps as they are released. Registration for Prime takes only an email. Prime membership subscription comes in two flavors, a simple annual payment or a monthly flat rate. Both annual and monthly options enable Prime members to receive more features at a lower cost than they would if these services were purchased separately. Prime is also a major timesaver, reducing the time spent searching for apps that could deliver the needed functions across all four operating platforms.   

Avira Prime comes in two umbrella sizes – five devices and household. The household fair usage policy gives users the ability to service up to 25 devices, freeing them from the need to ration security coverage between family members. 

It’s all on the dashboard

Getting all devices under the Prime umbrella is easy. After subscribing at avira.com, users are sent an email with download links that can be forwarded to all of their other devices – regardless of whether they run on Windows, Mac, iOS, or Android. In addition, each Prime member is registered at the Online Essentials dashboard, enabling remote device management and the directly downloading of all apps from this location. The dashboard shows the online health of all of the covered devices, equipping the dashboard user to remotely add or remove services at will – without having the device at hand and without any extra cost.

Prime time to join

With its wide coverage, Prime is an industry leader by offering users the protection, privacy, and the performance assistance they and their devices need. To sign up for Prime, or to just get more detailed information, go to Avira.com. Prices for a 5-device subscription are € 9.95/month or € 99.95/year. The 25-device subscription for Avira Prime is €12.95/month and €129.95/year.

About Avira

Avira protects people in the connected world – enabling everyone to manage, secure, and improve their digital lives. The Avira umbrella covers a portfolio of security and performance applications for Windows, Android, Mac, and iOS. In addition, the reach of our protective technologies extends through OEM partnerships. Our security solutions consistently lead in independent tests for detection, performance, and usability. Avira is a family-owned company that employs 500 people. Its headquarters are near Lake Constance, in Tettnang, Germany, and the company has additional offices in Munich, Bucharest, Beijing, and Silicon Valley. A portion of Avira's sales support the Auerbach Foundation, which assists education, children, and families in need. For more information about Avira visit www.avira.com.