have been caught recently having real people listening in on users , albeit with the aim of improving language identification and processing skills.
The market for virtual assistants is a mix, with significant divisions by device. Microsoft has released a study of the overall market which gives their Cortana a 19% share, Google’s and Apple’s digital assistants a joint 36%, and Amazon’s Alexa with 25%. Alexa is clearly in the numerical lead with smart speakers. However, there are a lot fewer smart speakers around than smartphones, which usually incorporate Google Assistant or Apple’s Siri. Not visible in this report were the smaller, more special-purpose virtual assistants with Salesforce’s CRM or perhaps incorporated into your car.
And regardless of the particular developer, there is a clear desire for people to spend more time with their virtual assistant. The big companies also have different objectives for their virtual assistants: Amazon would like people to buy more stuff, Google would like to sell and serve more advertisements, and Microsoft simply wants to remain in your computer.
Relationships matter when it comes to figuring out these alliances. Walmart (not mentioned in the Initiative) recently rolled out its Walmart Voice Order with the help of the Google Assistant. After all, Amazon has its Whole Foods grocery arm and AmazonFresh so there is really no reason for Walmart to try and get closer ties. Does Google really want to share ideas or data with Amazon?
But perhaps the biggest results of this agreement won’t be at the end user level, but inside our devices when a stronger squad of virtual assistants gain the capability to listen and respond more quickly to our spoken work.