market share of a company whose platform is already huge – in 2020 more than 150 million unique monthly visitors paid a visit to the streamer.
Ultimately, the change makes little difference to users who do not share their Netflix password and who always watch Netflix at home. For the rest of us, this change might spell real inconvenience if we are not prepared. Firstly, you should make sure that the address that Netflix has on your account is the one you use to watch TV. If it isn’t, you could find account access prevented when Netflix rolls out the block more generally.
If – ahem – you are using someone else’s Netflix account, then the repercussions might be more severe. In order to continue watching, you could be forced to take fairly extreme measures – using a VPN to change your IP address to the location of the account holder, for example.
Whatever you do, though, make sure that you take advantage of this heads up opportunity to set a new password for your Netflix account. With account sharing becoming more limited, there is no excuse to keep your Netflix password the name of the family cat. Our password manager can help with this. Set it to automatically generate a new, unique password every time you need to log into Netflix. Best of all, you don’t need to remember anything.
Though unwanted, it’s not a big surprise that this limitation on account sharing has arrived – not just due to the increased privacy concerns that have given rise to such “holidays” as Data Protection Day, but also because Netflix is facing more competition than ever before. Whatever the actual reasons behind this recent move, it signals that we’re going to have to get used to increased account scrutiny from now on. Might as well be prepared for it.