In this new time we find ourselves in, it’s become apparent just how connected we are all. We’ve been given an opportunity to see how working together – even if for now together means physically apart – has taken on an even greater importance. These days strong partners mean an ability not just to move on, but to move forward. Following those sentiments, Avira is proud to announce their new strategic partnership with Investcorp Technology Partners.
Representing the first institutional investment in Avira since it was founded in 1986 by Tjark Auerbach, the acquisition builds on the company’s 30-years of cybersecurity and antivirus industry experience, creating opportunities for global product expansion.
Big news, even bigger ideas
Avira has never been afraid of new challenges, especially ones that give the company more leverage to help protect people’s digital lives. The company is the original pioneer of the freemium software business model and continues to offer high quality, market-leading security products, free-of-charge. This new partnership will only help to serve Avira’s main goal: that cybersecurity is a right, not a privilege.
“We have been protecting our users for more than 30 years,” stated Tjark Auerbach, Founder of Avira. “With Investcorp, I have an investment partner who shares my values and will underpin the strategy of the management team to continue protecting people for many years to come.”
Investcorp is a leading global manager of alternative investments that has established a market leading position of investing in mid-market technology companies. Specifically, they have chosen to focus on IT Security, Data/Analytics, and Fintech/Payment sectors. Their previous investments include Utimaco, Sophos, Optiv, SecureLink, CoreSec, Nebulas, iT-CUBE, CSID, OpSec and Impero.
“We are proud to be partnering with a firm that offers such a breadth of experience working with growing technology and software companies,” said Travis Witteveen, Chief Executive Officer of Avira. “The investment confirms our business strategy and enables Avira to further accelerate our profitable growth in the consumer and OEM market segments.”