SilverPush surveillance tracking technology, the FTC and Avira have made it clear that getting user consent is a requirement, not an option.
In the early days of the internet, the primary user statistics were “eyeballs” a measurement of how many people saw the page. Since then, the tracking technologies have gotten much more sophisticated to include canvas, cookies, super cookies, tracking pixels, beacons, and audio beacons. The data they collect on you can include the IP address and the MAC number of your device, your location, and more.
Beyond this specific technology, one way to start identifying and blocking trackers is to use the Avira Scout browser with Privacy Badger. This feature, developed by the Electronic Frontier Foundation, helps block spying ads and trackers. By also showing you the trackers that it blocks, it also helps gives you a visible portrait of just how big the tracking industry is.
As an everyday computer user, it is critical to realize that all of your online activities are being monitored. While this could be as seemingly altruistic as better advertisements, it could be more nefarious. You really never know.
There are four major problems with data brokers and their data collection:
1. They sometimes don’t ask for your permission
2. They collect more data than you would think possible
3. Once collected, there are no restrictions on the resale of this data
Yes, once the information is out, there is no way to recall it or regain your privacy.
So if Elizabeth Barrett Browning was in the data business, and she was to update Sonnet 43, it might look something like this:
How do I track thee? Let me count the ways.
I follow thee to the depth and breadth and height
My trackers can reach, when feeling out of sight
For the ends of being and an ideal web.
I track thee to the level of every day’s
Most quiet search, by sun and display-light…