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Consumer Reports recommends Avira

Got a new computer for Christmas? Consumer Reports, America’s leading source of independent product reviews, has published its list of recommendations on how new computer owners can best set up their shiny new machines.

Security is at the very top of their list. They recommend ditching the pre-installed antivirus software that came with the new machine and replacing it with a free option – like Avira Free Antivirus. “In our test, it did a very good job of protecting against most threats,” wrote Donna Tapellini in her article.

Her other recommendations included ways to easily transfer old files over to your new machine, backup the hard drive, upgrade software, connect with the cloud, and yes, improve the sound quality. You can read her article here.

The detailed Consumer Reports guide to security software and product ratings is available online only to subscribers. If you are in North America, you will need to buy a copy at the local newsstand or visit your local library.

Consumer Reports, for those outside of America, is considered one of the fiercest and most independent consumer advocacy publications anywhere. Their reports on everything from cars to consumer electronics have the power to move stock markets — as several car manufacturers have discovered to their dismay. In the continental European market, the closest comparable organization is Siftung Warentest and its publication.

As a PR Consultant and journalist, Frink has covered IT security issues for a number of security software firms, as well as provided reviews and insight on the beer and automotive industries (but usually not at the same time). Otherwise, he’s known for making a great bowl of popcorn and extraordinary messes in a kitchen.