Coophimmelblau, BMW Welt showcases the vehicles that inspire car lust in all its forms. On display are the latest BMW vehicles: A portfolio that incorporates motorcycles, the standard BMW cars, the more hip Mini lineup and, discreetly parked behind a velvet rope, a Rolls Royce. And there is more, the latest electric and autonomous vehicles. Looking beyond the vehicles to the visitors, it is clear that the gawking and never-ending stream of selfies are key to BMW keeping up the level of car lust and the “must have” element. So far, BMW has honed its brand image of sheer driving pleasure which can apply to about any form of personal mobility. With the newest developments, we will see if an autonomous computer can supply this passion.