AV Pro is as much about adapting to the way people conceptualise software as it is about core security technology. As consumer IT evolves, the ‘app’ or standalone product is becoming the dominant way people think about buying and downloading software.
Some of our customers still want trusted brands like Avira to build or curate bundles of applications, but other customers want us to sell them each app individually. And some customers will always want to try out free versions of our applications before purchasing them through in-app upgrades or from our online store.
As our flagship product, you’ll find AV Pro throughout our product offering. For example, together with System Speedup you can find AV Pro in our most popular bundle Avira Internet Security Suite or sold as a standalone here on avira.com.
If you are a current customer of Avira Internet Security Suite (ISS) there is no change. Your product will automatically be upgraded to the latest version of ISS which contains two products, AV Pro and Avira System Speedup.
In terms of pricing, the new Avira Internet Security Suite lists for € 44,95, AV Pro for € 29,95 and System Speedup for € 19,95. In other words, buying the two products together in a bundle, our most popular level of protection, saves you € 4,95.
With Avira Antivirus Suite customers, your product simply gets a new name. Once you receive the automate update, your product will be called Avira Antivirus Pro.
A comparison chart showing the protection features of Internet Security Suite (ISS) before and after the launch of AV Pro can be found here.