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The Avira experience @ CeBIT

The week’s highlights: Moscow calling

3,300 exhibitors from 70 different nations did their best at offering visitors useful information and unique experiences related to their products: all digital, all shiny and new…pure joy and innovation.

If you ask us, robots were the keyword of this CeBIT edition. Walking around, there was always a robot right around the corner either imitating the human language or just transporting umbrellas to the ceiling and back. Sweet and scary.

Ed Snowden’s presentation was also one of the most expected moments by the crowd gathered in the Global Conferences Space. During a video call from Moscow, Snowden answered some questions but also tried to give away some of his future plans. To use his own words: “I think that something has gone incredibly wrong. So I did what I did. And I would do it again!”

If you want to get a better feel for what happened this year at CeBIT, there’s a whole collection of videos on the official site of the event.

The Avira Stand

CeBIT 2015Members of the Avira Team were permanently present at the D40 stand in Hall 7, in the space dedicated to Public Sector entities. It was great to have our stand under the Hessen region umbrella, one of our long term partners in Germany. Our presence at the stand allowed us to get in touch not only with potential customers but also with current and future partners. Needless to say that we are always glad to interact with the people we create software for. We’ll also try to bring even more Avira umbrellas with us next year; they seem to be unbelievably popular among our German friends.

“Schutzpaket” officially released

CeBIT SchutzpaketFor us, one of the event’s highlights was represented by the release of the “Schutzpaket” by Deutsche Telekom. In case you haven’t already heard about it, Deutsche Telekom will start offering a free security package with Software made in Germany. You may find in the Schutzpaket not only our antivirus but also the Avira Browser Safety solution. It is both an honor and a great responsbility to be part of such an important initiative.

Looking forward to the next edition of CeBIT, hope to see you there!

PR & Social Media Manager @Avira.