how VPNs use our data and other shady practices of bigger companies. People actually also have more of a fighting chance when it comes to controlling where their data goes. And then there are the tracking cookies.
Tracking cookies are little plain text files that are saved in your browser to personalize your browsing experience and tracking your activities. So for example, if you all of a sudden notice that Google shows you ads based on your latest internet searcher, that’s how it’s being done.
According to a study conducted by the Reuters Institute and the University of Oxford, there is good news when it comes to those pesky cookies. The researcher discovered that the overall usage of third-party cookies on news sites is down 22%, including significant drops in advertising and marketing (14%) and social media (9%) cookies.
Sounds good, right? That’s not all. The study also shows that:
So what does this tell us? While a lot of things have changed for the better when it comes to trackers on EU news sites, Google, Facebook, and Amazon trackers remain way too popular. Nonetheless, it seems that a lot of third-party cookies that were added without the users consent were eliminated since the GDPR was introduced.
Have you noticed any difference on your favorite news pages?