News from the North: Avira consolidates its presence on the German market

Security expert inaugurates subsidiary in Buchholz near  Hamburg

Tettnang, 04 April 2006 – Avira announced to expand in 2006 and will now walk its talk. Besides Austria, where Avira has a subsidiary since the beginning of year, the domestic market shall not be missed out: Avira has a further sales office in Buchholz near Hamburg. In this way, the IT security specialist is activating another contact point for users, resellers and partners. The Area Manager of this subsidiary is called Michael Gramse (44).

Together with his team consisting of two sales representatives and a manager assistant, Michael Gramse, who is native of Bremen will spur on Avira’s growth target in North Germany. The new version 7 of the proven AntiVir software for corporate and private customers should make this new start easier. But apart from that it is also crucial to intensify the existing partnerships and to establish new connections to distributors and end customers.

“This challenge of bringing Avira to future success is very exciting for me. I believe that particularly the reorientation from a direct to an indirect sales makes this situation even more attractive”, explains Michael Gramse. “An indirect sales strategy requires high-performing and motivated sales partners who offer on-site support and professional advice in all concerns – exactly here we see our main job.”

The sales man from North Germany does not only appreciate his new post. The site of Buchholz near Nordheide has an ideal location, as it is easy to reach from the most important highways and not far away from the airport.

Michael Gramse has opted for a new company but not for a new trade sector. The former Channel Sales Manager and later Country Manager at Fortinet has also worked at Infoblox and as a Commercial Director at the French security provider Netasq.

“A man with such a life career is predestinated for this new job at Avira”, says Tjark Auerbach, CEO of Avira. “We have been expanding our team with competent employees on a regular basis and are optimally settled to expand.”

About Avira

Avira (formerly H+BEDV) is one of the pioneers in the IT security area. The security specialist has been developing as from 1988 cross-system security solutions for business and private customers under the brand name AntiVir. Some of these customers are leading national and international companies, various educational institutions as well as public entities.

The product portfolio comprises high-performance security solutions for workstations, file servers, web servers and mail servers as well as for PDAs and smartphones.
The company doesn’t only have a wide range of products in the Windows environment; it is also one of the technology leaders in the UNIX market. Moreover, the company introduced the first SAP certified security solution for SAP NetWeaver in 2005 on the market.

The Avira AntiVir scanner is awarded the VB 100% on a regular basis and is proud to have a current TÜV Certificate (Technical Inspection Authority). The high competence of the company in the IT security area is also documented through the close collaboration with the Federal Office for Information Security (BSI).

The Avira security solutions can be obtained from the numerous Avira resellers, who represent and distribute the products all over Europe and abroad.

Company Contact:
Adela Kohl/Gernot Hacker
Avira GmbH
Lindauer Str. 21
D-88069 Tettnang
Telephone: +49 (0) 7542-500 0
Fax: +49 (0) 7542-525 10
Email:

Press Contact:
Jacklin Montag
Lewis Communications GmbH
Baierbrunner Strasse 15
D-81379 München
Telephone: +49 (0) 89 1730 19 19
Fax: +49 (0) 89 1730 19 99
Email:  

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