Monday, August 12, 2013

Avira Expands its International Partner Programme

August 12, 2013 – Tettnang, Germany – IT security expert Avira announced today that it has expanded its international Partner Programme to offer resellers more margin flexibility, access to training, and additional lead-generation and pre-sales support.

Among the many additions is the introduction of a “Silver” partner level, more flexible margins as well as lead generation tools and individual assistance from a dedicated contact person. Additionally, Avira is expanding the scope of its Partner Academy to include easy access to free online training and certifications.

Also included in the programme changes is a re-calibration of the partner levels. The “Authorized Partner” will now be called “Bronze Partner” and will no longer be linked to any minimum turnover. Connected to that is the “Silver Partner” which offers improved margins and comprehensive support even to resellers with low license volume: this way partners benefit from presale support, licenses for their own use as well as lead generation tools such as the Avira Experts Market and campaign materials. Additionally, they will receive a partner level certificate and upon presentation of a business and marketing proposal, lead and marketing support as well being named in the partner directory available online.

For all certification levels: Bronze, Silver, Gold and Platinum, Avira promises intensive partner assistance with a direct personal contact. For questions regarding licensing, ordering procedures, technical or marketing support partners will receive a permanent dedicated contact person from Avira.

Avira offers its partners of all levels a range of services to assist in the sales and support of products. These include free licenses for all Avira solutions, online access to sales and marketing materials via Avira PartnerNet, the allocation of leads, an overview of expiring customer licenses as well as the expanded training programme of the Avira Partner Academy. Resellers of any size can get certified online for free. An assortment of technical training sessions is available which can easily be attended online.  

Thorsten Bruchhäuser, VP for Sales and Business Development at Avira, summarizes the changes to the Partner Programme: “We want to cater even more to the needs of our partners and improve support. On the one hand we have not established a minimum turnover for partnership with Avira and offer attractive margins and services even for low turnover volume. On the other hand, partner feedback has shown that value is increasingly being placed on comprehensive information and training opportunities as well as on direct contacts. We meet these requirements with our expanded training programme and contact persons for all our partners.”

Resellers who are interested in the Avira Partner Programme can find details and the opportunity to register at http://www.avira.com/en/partner.

Media Contacts:

UK:

Rocket Science PR, for Avira
Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925 354 7444
Email: rich@rocketscience.com

Europe:

Flutlicht GmbH, for Avira
Veit Kollera
Fon +49-911-47495-17
Fax +49-911-47495-55
Mobil +49-170-225 2603
Email: v.kollera@flutlicht.biz

About Avira

More than 100 million consumers and small businesses depend upon Avira’s security expertise and award-winning antivirus software, making the company the number-two market share leader globally. Avira is ranked #1 in technology innovation according to ABI Research; recommended by Consumer Reports for its free antivirus software; cited by OPSWAT as the #1 fastest-growing antivirus vendor in 2012 and the #2 largest vendor worldwide in 2011; and has received a nearly unbroken string of Virus Bulletin VB100 awards for the past decade.

Avira provides IT-security protection to computers, smartphones, servers and networks, delivered as both software and cloud-based services. Visit www.avira.com.