Thursday, August 4, 2011

ID Watchdog Announces Agreement With Avira

Marks Strategic Partnership To Deliver New Early Warning System For Identity Theft

Denver, COLORADO, August 3, 2011 – ID Watchdog Inc. (TSX.V: IDW, OTC: IDWAF), provider of identity monitoring and preservation tools, today announced an agreement with Avira, a leading Internet security specialist providing solutions for enterprise and personal antivirus protection to more than 100 million customers world wide.

As part of the agreement, ID Watchdog’s identity monitoring and preservation tools will be integrated into and distributed with Avira’s security products. Once the product integration is complete, Avira customers will have access to free tools that routinely monitor their credit report directly through the Avira application.

“Protecting one’s identity online is the next frontier in personal security,” said Travis Witteveen, COO Markets & Operations at Avira GmbH. “As a pioneer in the professional and private security field it is important that we remain one-step ahead of those perpetrating crime and this partnership helps us do just that.”

A recent survey of its customers conducted by Avira found that an almost equal number of respondents claim no negative information exists about them on the Internet while the other half has no idea if damaging info exists and doesn’t keep tabs on their online reputation. With statistics like this as validation, ID Watchdog is seeking out industry leading companies in the personal security space that are looking to combat this problem by adding new services and features to their existing software products.

“Over the past few months, we have partnered with several companies to deliver new services to consumers that will help with defending online identity,” said Michael Greene, CEO, ID Watchdog. “The partnership with Avira is another clear endorsement of our vision that the first line of defense in identity theft is information. We will continue to execute against this vision to expand the services and offerings in personal security to help consumers play a more active role in preserving their online identities.”

About ID Watchdog

ID Watchdog and its partners provide consumers with identity monitoring and preservation tools that provide the only real protection against identity theft: active knowledge about your online identity. Using these tools, consumers watch their credit reports and receive warnings about significant changes as first alerts to possible identity theft. ID Watchdog and its partners empower consumers to play a role in defending their online identity by remaining vigilant about changes to and inaccuracies in their credit reports and resolving any issues that do arise with the help of personal information agents.

ID Watchdog (TSX.V: IDW, OTC: IDWAF) was founded in 2005 and is headquartered in Denver, Colorado. All of the Company’s services have been developed with input from industry experts; national consumer advocacy groups; federal, state, and local law enforcement agencies; consumer protection agencies; and adhere to guidelines published by the Consumer Federation of America. For more information, please visit www.IDWatchdog.com.

About Avira

More than 100 million consumers and small businesses depend upon Avira’s security expertise and award-winning antivirus software, making the company the number-two market share leader globally. Avira is ranked #1 in technology innovation according to ABI Research; recommended by Consumer Reports for its free antivirus software; cited by OPSWAT as the #1 fastest-growing antivirus vendor in 2012 and the #2 largest vendor worldwide in 2011; and has received a nearly unbroken string of Virus Bulletin VB100 awards for the past decade.

Avira provides IT-security protection to computers, smartphones, servers and networks, delivered as both software and cloud-based services. Visit www.avira.com.