Wednesday, January 22, 2014

Avira Ships Free ‘Online Essentials’; Antivirus Security Finally Made Easy

Tettnang, Germany --- Jan. 22, 2014 – Security expert Avira today began shipping the much-rumored Avira Online Essentials, a new platform for installing and managing Avira security apps—on all of the computers, tablets and mobile phones that a consumer owns—all in one place via an easy-to-use web based dashboard.

As the number of internet-connected devices that a consumer uses increases with laptops, smart phones and tablets all from different manufacturers, Avira Online Essentials makes it easy to protect multiple devices with one solution that works with them all. According to Forrester Research, Inc., 56 percent of US adults¹ and 22 percent of adults in Western Europe² already own three or more Internet-connected devices, and the trend continues to go up.

Originally codenamed ‘MyAvira’, Avira Online Essentials will now be included with every Avira product download and will manage Avira’s entire line of security products as if they were services that can be toggled on or off. Avira Online Essentials can manage multiple PCs, laptops and mobile devices all at once.

“Our user base is growing dramatically, not only in the number of users, but also in the number of devices our customers use to access the Internet,” said Travis Witteveen, CEO of Avira. “Every device and operating system requires a certain set of security applications in order for our users to be safe. Managing and ensuring their security is up to date is a challenge most users have. Avira Online Essentials is a platform we developed to address this challenge and make security as easy as possible to implement and manage across all the devices a customer owns.”

In addition to managing Avira’s award-winning antivirus software, Avira Online Essentials is also the platform for installing and managing Avira’s other products including Secure Backup, Android Mobile Security, iOS Mobile Security, and a new remote support utility called Pilot. Avira Online Essentials works on Windows computers and laptops, as well as Android and iOS mobile devices—it can be accessed from any web browser in the world.

Avira Online Essentials is shipping today in English and German languages, and will be rolled out to all languages and countries over the next few months.  

¹”Global PC And Broadband Penetration”, Forrester Research, June 12, 2012

²”The State Of Consumers And Technology: Benchmark 2012, Europe”, Forrester Research, April 25, 2013

Links

Media Contacts:

USA:

Rocket Science PR, for Avira
Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925 354 7444
Email: rich@rocketscience.com

Europe:

Flutlicht GmbH, for Avira
Tel: +49-911-47495-17
Fax: +49-911-47495-55
Mobil +49-170-225 2603
Email: avira@flutlicht.biz

About Avira

More than 100 million consumers and small businesses depend upon Avira’s security expertise and award-winning antivirus software, making the company the number-two market share leader globally. Avira is ranked #1 in technology innovation according to ABI Research; recommended by Consumer Reports for its free antivirus software; cited by OPSWAT as the #1 fastest-growing antivirus vendor in 2012 and the #2 largest vendor worldwide in 2011; and has received a nearly unbroken string of Virus Bulletin VB100 awards for the past decade.

Avira provides IT-security protection to computers, smartphones, servers and networks, delivered as both software and cloud-based services. Visit www.avira.com.