Wednesday, April 3, 2013

Use of Personal Data on Internet is ‘Out of Control’ Says Avira Survey

86% of Consumers Think They Have Little or No Say about How Corporations Use Personal Information; 81% Want More Control Back

Tettnang, Germany --- April 3, 2012 – Security expert Avira announced today the results of its latest online research survey which found that 86 percent of consumers worldwide felt they had little or no control over how corporations use their personal information online.

The personal information survey was presented to a random sample of Avira’s website visitors during February and March of 2013. There were 950 respondents with a margin of error of +/- of 3.18 percent. The two-part question asked:

How much of a say do you feel you have today over your personal information on the Internet?

  • A) 54.53% - I feel like I have almost no say over how companies use my personal information online.
  • B) 32.11% - I feel like I have a little say over how companies use my personal information online.
  • C) 7.16%% - I feel like I have a lot of say over how companies use my personal information online.
  • D) 6.21% - I feel like I have an almost complete say over how companies use my personal information online.

A follow-up question asked:

How much control would you like to have over your personal information on the Internet?

  • A) 80.95% - I'd like more control.
  • B) 16.53% - I'm happy with how much control I have.
  • C) 2.53% - I’d like less control.

“Most consumers don’t really understand what is happening with the information about them and this scares many of them. The reality is that they have more control than they think,” said Sorin Mustaca, IT security expert at Avira. “For example, only few know that they can disable the advertising tracker in their iPhones, they can install a do-not-track extension into their web browsers, such as Avira’s Browser Tracking Blocker, and that they can control many privacy and security settings in Facebook and other social networking websites. Last but not least, no tool or security solution is able to replace a healthy common sense: do not share information about you which you don’t want to be public.

Media Contacts:

Rocket Science PR, for Avira
Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925 354 7444

Flutlicht GmbH, for Avira
Veit Kollera
Tel: +49-911-47495-17
Fax: +49-911-47495-55
Mobile: +49-170-2252603

About Avira

More than 100 million consumers and small businesses depend upon Avira’s security expertise and award-winning antivirus software, making the company the number-two market share leader globally. Avira is ranked #1 in technology innovation according to ABI Research; recommended by Consumer Reports for its free antivirus software; cited by OPSWAT as the #1 fastest-growing antivirus vendor in 2012 and the #2 largest vendor worldwide in 2011; and has received a nearly unbroken string of Virus Bulletin VB100 awards for the past decade.

Avira provides IT-security protection to computers, smartphones, servers and networks, delivered as both software and cloud-based services. Visit