Thursday, March 29, 2012

Avira Acquires SocialShield

Top-Rated Social Monitoring Service to Be Incorporated into Avira’s Free Security Products

San Bruno, California and Tettnang, Germany --- March 29, 2012 – Security expert Avira announced today that it has acquired SocialShield®, the top-rated parental monitoring service for keeping children and teens safe while using social networks.

Avira will incorporate SocialShield’s social network monitoring technology into Avira’s free security product portfolio.

“It is Avira’s mission that our users feel free to make new friends, share pictures, and conduct business on the Web without worries or concerns about their safety,” said Travis Witteveen, COO Markets & Operations of Avira. “Avira is broadening our security focus from safe-guarding computers to now protecting the people who use them, and that requires us to look beyond viruses and worms and Trojans. The acquisition of SocialShield not only brings child safety technology into Avira’s portfolio, but it also enhances our knowledge of social networking security and our awareness of the risks within the ‘cloud’,” said Sascha Beyer, COO Products & Technology of Avira.

SocialShield scans, analyzes and alerts parents to suspicious activity on social networks like Facebook, Twitter, Formspring, MySpace, Google+ and others. The service has won numerous technology industry endorsements as well as two Congressional Recognition awards for its role in online child safety.

“We are thrilled to become a part of Avira,” said George Garrick, President and CEO of SocialShield. “Avira has an exciting and highly complementary existing product line and future roadmap that merges well with ours, and there is also a great fit of corporate culture and vision. With Avira’s existing user footprint, this merger will rapidly accelerate SocialShield’s product leadership as well as give us an entre into many new countries”.


SocialShield® is the leading Social Network monitoring service, helping parents to keep their kids safe on social networks. SocialShield has won numerous industry awards for its best of breed product which is comprehensive yet easy-to-use; its patent-pending technology alerts parents of questionable activity on their child's social networks so they can feel comfortable about who their children interact with online, what photos and conversations are being posted by their friends, and what content they are being exposed to. SocialShield empowers parents with the information they need to extend their parenting practices from the physical to the Social Network world.

Media Contacts



Rocket Science PR, for Avira
Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925 354 7444


Flutlicht GmbH, for Avira
Veit Kollera
Fon +49-911-47495-17
Fax +49-911-47495-55
Mobil +49-170-2252603


George Garrick, CEO
Mobile: +1-650-804-4188

Noah Kindler, COO
Mobile: +1-617-935-5900

About Avira

Avira protects people in the connected world - enabling everyone to manage, secure, and improve their digital lives. The Avira umbrella covers a portfolio of security and performance applications for Windows, Android, Mac, and iOS. In addition, the reach of our protective technologies extends through OEM partnerships. Our security solutions consistently lead in independent tests for detection, performance, and usability. Avira is a family-owned company with headquarters near Lake Constance, in Tettnang, Germany, and additional offices in Munich, Bucharest, Beijing, and Silicon Valley. A portion of Avira's sales support the Auerbach Foundation, which assists education, children, and families in need.

Avira provides IT-security protection to computers, smartphones, servers and networks, delivered as both software and cloud-based services. Visit