Thursday, January 20, 2011

Avira Launches Korean Anti-virus Software and New Customer Service for Korean users

Korea, 20 January, 2011 – Avira, a leading IT-security specialist, today established its subsidiary office in Korea, and announced its plan to enter the Korean market with a strong dedication to serve the local community. Avira is a leading supplier of professional Internet security solutions with over 100 million customers worldwide. As a global industry leader which just celebrated its 25th anniversary, customers in Korea will benefit from Avira’s reliable products and solutions that feature the highest detection rate and the lowest time impact on system performance in the industry.

“We are very excited about the opening of our office in Korea, together with a full suite of localized Korean personal desktop software products,” said David Ip, Vice President, North Asia, Avira. “It is our belief that anti-virus solutions should be offered as a basic necessity for today’s Internet life, that are widely perceived as ‘must-haves’. We pride ourselves with strong users growth for North Asia, and have earned industry acclamations as proved by securing major product awards in our region in 2010.”

Since the launch of Avira’s North Asia operation in February 2010, new users have grown by over 100%.

Along with the new office, Avira also announced the introduction of a Korean version for its latest Avira AntiVir Version 10 anti-virus software, including Avira AntiVir Personal, Avira AntiVir Premium and Avira Premium Security Suite. The three versions of the product accommodate the needs of a broad range of discerning customers in Korea. The company continues to provide Avira AntiVir Personal as a free antivirus for users. More extensive security solutions are also available: Avira AntiVir Premium, uses WebGuard to filter out malware before it reaches the web browser, while MailGuard stops harmful mail in its tracks. Avira Premium Security Suite adds a firewall to prevent net-based attacks, plus parental control, anti-spam and backup functions.

Key innovations in Avira AntiVir Version 10 include:

  • Behavior-based protection with AntiVir ProActiv
    • Introduced in the Premium and Security Suite editions of Version 10 of Avira AntiVir, this technology adds an extra layer of protection by performing an analysis of the behavior patterns of the program.
  • AntiVir ProActiv Community
    • Avira AntiVir Version 10 users can benefit from even more protection, as members can run an advanced check on suspicious files: one-click reporting allows these to be sent to Avira’s security experts for analysis.
  • Generic repair of registry data and infected files
    • This application searches for any residual malware data and removes it from the registry and hard disk after an infection has been detected.
  • Express installation, transparent Korean user interface, slide-up virus information with one-click removal feature
    • Color coding is used to provide a simple, at-a-glance overview of system health.
    • Slide-ups are deployed when the real-time scanner detects a problem.
    • Malware findings are displayed in a summary report and access to suspect files is blocked automatically.
  • Parental Control feature in the Security Suite
    • Life online is made easier for parents by including Parental Controls with the Avira Premium Security Suite, which allows them to manage what their children are doing and seeing online, and defines surfing times and days.

Avira demonstrates its commitment to the local market by providing Korean-speaking customer support services which aims to create a high standard of customer satisfaction to serve the local market. In addition, local users also will be able to obtain immediate help and keep abreast of the latest virus news at any time from the new Korean website and online support forum, while Avira AntiVir Premium and Avira Premium Security Suite users will be able to access telephone support provided by the new Korean-speaking team. This not only goes further toward meeting the needs of local customers, but also helps Avira to understand their needs more deeply so that anti-virus solutions can maximize their PC security and minimize users’ online safety concerns.

“Bad guys were inventing new malware and creating fake websites to spread viruses and generate profitable businesses,” said Ip. “Avira commits to protecting users from possible threats through proven German-made technology. We adhere to serve customers to bring peace of mind when surfing, and also to protect the PC data from theft and unnecessary loss.”

Avira received outstanding awards in 2010 including all VB100 awards as well as being recognized by AV-comparative for its high block rate and scanning speed. It also won multiple local awards in China, Hong Kong, and Taiwan in recognition of its exceptional product performance.

The Korean version of Avira AntiVir Version 10 is now available through Avira’s website. All editions of the new version can be downloaded from Avira’s launch webpage and also available at http://simfile.chol.com/event/avira10

About Avira

More than 100 million consumers and small businesses depend upon Avira’s security expertise and award-winning antivirus software, making the company the number-two market share leader globally. Avira is ranked #1 in technology innovation according to ABI Research; recommended by Consumer Reports for its free antivirus software; cited by OPSWAT as the #1 fastest-growing antivirus vendor in 2012 and the #2 largest vendor worldwide in 2011; and has received a nearly unbroken string of Virus Bulletin VB100 awards for the past decade.

Avira provides IT-security protection to computers, smartphones, servers and networks, delivered as both software and cloud-based services. Visit www.avira.com.