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Company News
“Web 2.0 – So what?”
Tue, 27 January 2009
Avira survey: retained interest for up-to-date Internet developments
Tettnang, 27 January 2009 – It’s not a mega trend anymore, is it? Internet users don’t really seem to care too much about Web 2.0. Out of 13,414 participants in a survey on Avira’s website www.free-av.com 10,940 people are of the opinion that the Net hasn’t made any decisive developments recently. Their opinion is that “Web 2.0, Web 3.0 is nothing more than marketing talk.”
The second most frequently chosen statement was not very positive either: “No idea, I don’t really know what Web 2.0 means”, explained around nine percent (1,185 interviewees). Another group of 464 people (approx. 3.5 percent) were extremely critical, they said: “I think that the increasing targeting of specific Internet users is problematic, because the user’s habits can be ‘tracked’, which means he can be monitored.”
Only 447 users are excited. They wonder if “the Web applications will really be more ‘intelligent’ and if they will be able to satisfy user demands depending on the user’s situation and context.”
The group of optimists is still very small: Only three percent of the participants think that the new world of the “semantic Web” sounds promising. Their answer: “I have high expectations for Web 3.0! The simplified searching of information through linked content and the additional information I would only obtain through very complicated research.”
“Web 2.0 remains a specialist topic that the broad mass of users have yet to understand”, says Rainer Witzgall, Executive Vice President at Avira. “Beyond blogs, i.e. beyond a small scene there are very few discussions about the development of the Internet. Hence, the need for a great deal awareness and education is still required.”
About Avira
Avira is a leading worldwide provider of self-developed protection solutions for professional and private use. The company belongs to the pioneers in this sector with over twenty years experience.
The protection experts have numerous company locations throughout Germany and cultivate partnerships in Europe, Asia and America. Avira has more than 180 employees at their main office in Tettnang near Lake Constance and is one of the largest employers in the region. There are around 250 people employed worldwide whose commitment is continually being confirmed by awards. A significant contribution to protection is the Avira AntiVir Personal which is being used by private users a million times over.
Well-known listed companies as well as educational organizations and public employers belong to the list of national and international customers. In addition to the protection of the virtual environment, Avira cares for more protection and safety in the real world by promotion of the Auerbach Foundation. The Auerbach Foundation of the founder of the company promotes common and social projects as well as the arts, culture and science.
Company contact:
Avira GmbH
Elisabeth Rothbart
Lochhamer Schlag 5a
D-82166 Gräfelfing/München
Telephone: +49 (0) 89 8583 639 17
Telefax: +49 (0) 89 8583 639 20
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