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PC-WELT readers agree: Avira is the “Brand of the Year 2009”
Tue, 07 July 2009
Tettnang, 07 July 2009 – PC-WELT names Avira “Brand of the Year 2009”. What makes this so special is that this is the third time in succession Avira has come out on top in the Security Software product category of the "Brand Awareness International 2009" study. With 37 percent, PC-WELT readers have named AntiVir the most popular security solution.
The percentage reflects the average values from all feature grades which included: Product Quality, Value for Money, Good Support/Service, Latest Technology, Energy Efficiency, Appealing Brand and Product Reliability. Avira beat all competitiros and was elected “Brand of the Year 2009”.
"According to analysts Cowen and Co. we have a market share of 50 percent. That makes us to the leading brand in the German end user sector for protection against malware. The investigation by PC-Welt confirms that customers perceive us this way. The study has been providing us with water-tight facts and figures in relation to our market positioning for a number of years" explained Tony Anscombe, Business Line Manger at Avira. ”We are extremely proud to receive this award for the third time in a row because it proves that our customers continue to place their trust in us and our high-quality IT security products.”
“Brand Awareness International 2009” is the biggest international, independent brand image study within the ITC and entertainment electronics market and has been presented by PC-WELT for the last sixteen years. In all, 16,400 respondents participated in the survey and evaluated 379 brands in 24 product areas.
About Avira
Avira is a leading global provider of IT security solutions for professional and private use. With over twenty years of experience, the company is one of the pioneers in this field. As a foundation member of the initiative “IT Security made in Germany” (ITSMIG e.V.), Avira guarantees that it provides IT security products with no backdoors.
The German IT security expert is headquartered in Tettnang near Lake Constance and maintains several subsidiaries worldwide. Avira employs approximately 300 staff and makes a significant contribution towards the security of millions of private users through its free virus protection, Avira AntiVir Personal.
Domestic and international customers include well-known companies listed on global stock exchanges, educational establishments and government authorities. In addition to protecting the virtual environment, Avira promotes the Auerbach Foundation for greater protection and security in the real world. The Auerbach Foundation supports charitable and social projects, as well as art, culture and science.
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