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Senior Campaign Manager (m/f)

Responsibilities

User Engagement Strategy:

  • Work across verticals, seller, and marketing leaders to unify a common set of strategic imperatives for various target customers / user segments
  • Set a high bar for what is possible – both in terms of RFM metrics by channel (including in-app/-product), user cells, and in terms of operational efficiency
  • Define associated investment requirements to support user engagement strategy across the organization, and ensure link with key product initiatives
  • Mine an ever-fragmenting data set to fully capture the new insights and opportunities, including new data sources that exist beyond company’s datacenters and walls
  • Define customer contact and channel strategy for freemium funnels

Data-Science & Insights:

  • Analyze purchasing behavior, identify new customer needs / trends and measures on-going efficiency / effectiveness of all marketing channels
  • Define reporting measurements – for core business and key customer initiatives. Review scorecards associated with each program and strategic initiative and monitor operational KPIs
  • Develop holistic user/customer learning agenda (linked to cross-organizational priorities)

Campaign Generation & Testing:

  • Define campaign strategy and allocate marketing impressions to deliver on user-level targets
  • Design seamless multichannel experiences across several of the company’s key user-stories and use-cases

Execution & Channel Interactions:

  • Provide input into creative brief based on analytic insights for target segments
  • Test tactics to optimize traffic utilization, conversion/monetization, product usage, Economic Profit, and ROI
  • Re-allocate impressions and investments based on results from tests
  • Develop recommendation to top management across functions to strengthen relationships with existing Avira users and customers through better and increasingly run-time targeting, (re-)activate lapsed /past-due users and customers and acquire new ones
  • Interface with all Marketing-relevant business areas, such as Product, Platforms and Finance

Capability Building

  • Educate the company on how to evaluate the online engagement business model, including user and product perspectives
  • Build company understanding of key engagement and monetization levers that we can pull
  • Work with in-house Product organization to build out algorithmic marketing systems and automation, such as online merchandizing, contact management system, and experimentation targeting platform
  • Work with additional in-house partners to build out internal processes and system to drive optimization of resource allocation

Your profile

  • 5-7 years experience in data-driven marketing strategy and execution with 3+ years relevant experience in user management and/or online merchandizing.
  • Entrepreneurial mindset, proven ability to drive and deliver results
  • Strong analytic capabilities: statistical knowledge in the context of user profiling on distributed systems. Experience with data-science technologies and BI applications is advantageous; Hadoop, Mahout, Couch or other nosql standards especially
  • Strong conceptual and abstract thinking faculties as well as the ability to present complex relationships in an easily comprehensible way
  • Ability to develop systems and processes that provide structure and discipline
  • Highly collaborative approach to facilitate cross functional relationship building

Academic Qualifications

  • Bachelor's degree or higher in a technical discipline such as Applied Math, Computer Science or Engineering preferred. Or equivalent qualifications and experience

Please submit your application including your salary requirements and availability by sending your resume at career@avira.ro.